Southwest Bends To Biz Class Will

Southwest Airlines is out to win over suits with some changes to the way it serves them.

Announced Nov. 7, a new "Business Select" fare guarantees customers will be first to board the plane, promises a free onboard cocktail and bestows extra Rapid Rewards credit for the flight.

"We know that our true road warriors want to make traveling on Southwest Airlines as quick and easy as possible, and providing the choice to be among the first to board is key," said Kevin Krone, Southwest's VP of of marketing, sales and distribution.

Recent changes to the Rapid Rewards program also cater to travelers looking for special attention. Now members who have flown 32 one-way flights or 16 roundtrips in a year will gain a spot on the airline's "A-List," which gives them a fighting chance to grab an "A" boarding pass since they'll be automatically checked in for their flights in advance of departure. Plus, a new "Freedom Award" offers travelers a chance to book a rewards flight with no blackout date restrictions.

"As promised Southwest has made value added improvements that will differentiate our product without changing our core business," said Gary Kelly, Southwest CEO.