The Travel Research Bureau presents ongoing education opportunities beyond the printed word. We now offer live audio conferences on a variety of industry topics throughout the year.

If you would like to submit a seminar proposal or are interested in presenting a Travel Research Bureau audio conference, please contact Jeanne Horne at (888) 779-3718, ext. 363 or jeanneh@travelresearchbureau.com.

Upcoming Events
There are no scheduled conferences at this time, but please check back often to learn what we have in store.
You may also purchase audiotapes, CDs and print transcripts of previous travel seminars. To do so, click on the links below.

Archived Events
Innovative Consumer-Centric Marketing Tactics for the Travel Industry
Now that travel consumers are more Web-savvy than ever - happy to do their research, compare options and make smart booking choices online - you need to stay one step ahead of them. This program will help you give your consumers the customized, interactive shopping experience they crave and boost your revenue. Learn how to:
o Drive up your close rates by 300 percent for your Web-based products and 30 percent for your call centers with key consumer-segment merchandising methods.
o Develop a more comprehensive, targeted consumer understanding up front.
o Increase your average contribution per sale through these tried-and-true cross-selling and up-selling techniques.
o Understand the unique differences between Consumer-Centric Marketing and One-to-One marketing strategies.

Presenter Brad Corrodi leads Rosetta Marketing Strategy's Travel and Leisure vertical. He has extensive experience across the industry, having worked with airlines, hospitality companies, cruise lines, travel agencies, tour operators, retailers and distribution system companies.

15 Can't-Miss Search Engine Optimization Strategies for the Travel Industry
Creating the perfect search engine marketing campaign is often a confusing and frustrating venture. How can you be sure that you're utilizing all the tools available and spending your marketing money in the right places?

This one-hour audio conference promises distributors profitable SEO solutions, instructing attendees how to find the right balance between organic and PPC searches - and offering key content creation strategies. Plus, attendees uncover how to manage keywords in the live auctions and get SEO best practices for Google, Yahoo, MSN and other PPC engines.

Presenter Kevin Lee is co-founder and executive chairman of Did-it.com and president of the Search Engine Marketing Professional Organization (SEMPO). He is author of "Search Engine Secrets," a weekly columnist for ClickZ and is regularly quoted by the Wall St. Journal, Business Week, The New York Times, CNET and USA Today. Lee sits on the Search Council for the Association for Interactive Marketing and the IAB Search Committee.